I mused from my seat that the audience was notably almost entirely elderly and white, despite the location of the Colston Hall in the centre of a city which is home to a wide variety of skin colours. This by no means suggests that there is a lack of interest from younger, ethnically broader generations. It means that they don't attend formal classical concerts. The seating was about two-thirds its capacity. It should have been full to overflowing for such an occasion. Why? No one knows. It has been established though that there is a clear phenomenon which I've read described as "culturally aware non-attenders". Those whose job it is to promote classical concerts are all too aware of this potential market and how immovable it seems to be.
Monday, 9 May 2011
Live Music - What's Going On?
I mused from my seat that the audience was notably almost entirely elderly and white, despite the location of the Colston Hall in the centre of a city which is home to a wide variety of skin colours. This by no means suggests that there is a lack of interest from younger, ethnically broader generations. It means that they don't attend formal classical concerts. The seating was about two-thirds its capacity. It should have been full to overflowing for such an occasion. Why? No one knows. It has been established though that there is a clear phenomenon which I've read described as "culturally aware non-attenders". Those whose job it is to promote classical concerts are all too aware of this potential market and how immovable it seems to be.
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